love the barbed wire look, and the wood background for the lettering ...
but ... the font tends to blend in with its background
if you keep the same background and maybe use a different font and a color that would be great
may I suggest
for the font - something of a lighter color f(it would make it stand out against the reddish background) ... maybe a tan or light gold ... something with a yellower tint
still keep the dark shadows (down and to the right)